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Saturday, 20 November 2010

comScore: Facebook now accounts for nearly 1 in 4 ads display in the United States

According to audience measurement company comScore background online display advertising market is growing like a weed. Company intelligence data Ad Metrix ad online said of 1.3 billion display ads were delivered to us Internet users in the third quarter of 2010, marking an increase of 22 percent compared to the same period last year.

Average background Internet user delivered more than 6,000 ads display in the trimestre.Roi Hill is perhaps surprising Facebook.

According to comScore, the social network has led all publishers in the third quarter, with not less than 297 billion online display ad impressions, representing 23.1% market share.

(You are entitled, Tim Armstrong, aka my new boss), Google (a.k.a. his form use) and Facebook Ronge display ad share AOL - and others, of course.

What they are worth, comScore data are line with some of the things that we heard recently from many year employee of Facebook, some of those above their: company is on track to save $2 billion in revenue this year, especially from the advertising.

For the record, comScore data for advertising units including static and rich media ads goal step video ads, ads and House ads (less than 2 500 pixels in size).

According to data from comScore, Facebook market share increased from 13.9 points of 9.2% in the third quarter 2009.Sites Yahoo! ranked second in the third quarter of 2010, with 140 trillion impressions (11%), followed by Microsoft Sites with 64 trillion impressions (5%) and Fox Interactive Media with 48 trillion impressions (3.8%).

AT & T classified display advertiser's online in the third quarter to $ 21.1 billion impressions, or 1.6% of ads display .Scottrade ranked second 14.9 trillion impressions (1.2%), followed by Verizon with 14.6 billion impressions (1.1%).

Rounding on ten main are: Netflix (1.0%), GM (0.8%), Walt Disney (0.8%), Toyota (0.7%) and Procter & Gamble (0.6%).

View the original article here


View the original article here

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