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Wednesday, 17 November 2010

Confirmed: Amazon Spends 545 million, Parent Diapers.com Quidsi

Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates diapers.com, Soap.com BeautyBar.com ecommerce sites. Firstly, the new acquisition broke weekend by Dan Primack of fortune, which pegged the price to $540 million.

Primack wasn't that far - Amazon said it will acquire all shares outstanding Quidsi for approximately 500 million in cash.

E-commerce giant will assume also approximately 45 million of debt and similar obligations, bringing the total purchase price of $ 545 million.

We have confirmed with the company Quidsi operated at a revenue run rate of approximately $ 300 million this year.

The acquisition should close at the end of the year.Due to the acquisition, Quidsi will continue to operate independently under its current management team.

Founded by Vinit Bharara and Marc Lore, Quidsi raised a total of $78.5 million .Son most recent funding was a round of $ 20 million debt April last investors including Accel, MentorTech Bessemer Venture Partners, New Enterprise Associates.

Quidsi agreement is similar to the one that struck with Zappos online shoe retailer, Amazon acquired for $1.2 billion was an an.Le also purchased Woot $ 110 million in June.


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