Exclusive - buyers discerned wine leads. Philip James, who founded the main wine Snooth.com, sites has teamed with Kevin Fortuna entrepreneur to launch a private online sale club allows members to buy wine directly from their producers. Dubbed Lot18, the fledgling company landed just a $ 3 million series a round of financing led by company focused on the NYC VC FirstMark Capital.
The Tower also included returning (anonymous) investors and companies such as Quigo, Time Inc., AOL, Ziff Davis, Bankrate, Experian angels and follows a $500 seed round closed earlier this year.
Update: comments:
Dear TechCrunchers:
Please visit http://www.lot18.com/invite/techcrunch for an exclusive invitation to Lot18 (only 500 available!)
Andrew Nguyen
Operations Manager
Lot18.com
Obviously modelled after success stories sales - private .com and gilt Panel, the goal is to provide members with access to high quality, available in small quantities and limited series wines Lot18.
In the press release:
Producers are struggling to generate consumer recognition and many have not the pricing or negotiating power to ensure a good representation at the détail.Bien most wineries have websites to sell online, it is often difficult to engage new customers who have not heard speak, or tasted their wines.
After personal each product team Lot18 Lot18 pastors, reviews supply sourcing and presents the supply, sale and managed by establishing vinicole.Cela navigation allows producers to engage in new markets by insiders sales which highlight the winery passionate members across the country.
Lot18 launch partners include, obviously, Snooth.com and wineries such as stone angular Winery, Boisset Family Estates and Foley Family Estates.
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