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Friday 19 November 2010

Get the best work of a freelance editor

Public relations or marketing communications manager, you can work with independent writers or agency. Some of these relationships are likely to be very smooth and synergistic, while others can be frustrating and difficult for you, and writer. You want to know:

And "How can I get the best work of a copywriter, the first draft final Assembly?"

Read the guidelines that will help you choose the right independent writer for your project and creates a positive and cooperative working relationship.

Prior to the assessment of the co-sponsors, identify what you want to a writer and have need of your example, projets.Par you need someone to manage simply written or a person who is no longer a communications strategist?You need a project manager can manage all aspects of the planning and writing design and production?These roles involve quite different skill sets.

If you have determined that you really need a freelance writer, review the style and content of your projects.They applications require a high level of creativity as an advertising campaign advanced? or projects involve more than one style of technical or formal undertaking? different projects require different mentality of the writer and not every editor can produce good work everyone styles.En effect, many writers focus their work on certain types of industries and media projects.

As a Manager, you will find probably as a writer that allows to manage all projects.Instead of, you probably work with several writers: one that handles the brochures and articles, another written presentation scripts and speech, but another written direct materials.Although mail these multiple relationships require more time to develop and manage, you will enjoy the superior quality of the work of writers specialist capable of providing.And, launching a new program of communication, you will enjoy having several resources that can develop several projects simultaneously.


Level of competency and orientation .the project requires a writer with extensive experience?the writer has an analytical or creative orientation?

Connaissances.Une a thorough knowledge of the subject can be essential for a project that involves a lot of time and effort to form a new rédacteur.Par example, knowledge of the technology is particularly important for projects that contribute to a high-tech or otherwise service.In product, it may be important for the writer to be very familiar with the audience you are trying to achieve.

Strategy and planning compétences.Gestion project / program planning skills can play a role in identifying the best resources for the project.

Interpersonnelles.Considérons relations interpersonal writer because it is very likely that the writer will interact with clients or members of the community, journalists, managers, experts question and courses, your marketing and PR colleagues.

Skills.If writer must work with specific software, content or other tools, management systems and knowledge tools specify your needs.

Experience in particular in the media.The skills required for Web content or electronic media projects are somewhat different from those required for printing.

When you have a candidate in mind, typically the next step is to conduct an interview in person or by telephone and examine candidates portfolio.The following factors will help you to make a better assessment of candidate written evaluation of the skills of the samples:

The materials are similar to your projects?

Are the style and tone in the samples similar to those of your projects?

Is the depth and complexity of content comparable to that in your projects?

Is well organized text more readable and more free errors? even if you don't have no knowledge of the material in the sample, you should be able to get a feeling very quickly if the writer can produce a clear, interesting and correct copy.

What was the effective participation of the writer in the project?

Once you have found good freelance, you can take advantage of cultivating a relationship soutenue.Tout firstly, consider freelancers, not only for new projects, but also of recurring as newsletters that seem to always be "lost in the shuffle" projects with more immediate tasks and deadlines.

Develop the topic public writer - as the issues of technology, focus - and capitalize focusing on several different projects.

Give the new types of projects as a way to maximize your investment in the knowledge of the TargetObject, sample a writer who has not previously written movie writer writer but who know your products and the company may be a better choice than experienced writer who lack of knowledge.

When you are working with a freelance writer, do not forget to send samples of work published .c ' is a way for the writer to learn about changes that were made and the courtesy and the final draft document published. above all, when you choose the freelance right, you can count on a positive long-term collaboration and great material!

Copyright (c) 2007, Janice M. rights King.Tous réservés.utilisé courtesy the .Janice is affordable freelance contributing companies around the world produce clear and useful sales and PR materials the technologie.Son last book, writes that sells high-tech has called "a wonderful guide to great copy for any product based on technology or service". discover Janice and her work and find many valuable resources for the commercialization of high-tech: http://www.writespark.com


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