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Sunday, 14 November 2010

Glam is trying to automate the packaging of advertising online Premium and infinite inventory of battle

The big problem in online advertising is essentially infinite inventory. Ads are purchased on ad networks and exchanges where a site is hardly differentiated form another. Major publishers try this battle involving packaging ad-selling bundle together all their sites higher and then sold as a bundle of premium quality. Example, AOL sales force could sell ads on TechCrunch, Engadget and its other tech blogs as a package. Today, assemble these types of packages is pretty much a manual process.

Glam Media wants to automate this process with a new online advertising product called GlamAdapt automate. This is the second phase of its GlamAdapt ad serving product, which was launched in 2009. GlamAdapt enables highly targeted demographic ad serving and audience segment.Automate product aims to media buyers who want to purchase only at certain sites and target these sites.Si for example, if AOL used technology (is not, but other major publishers are testing it out), media buyers would be able to place ads only on TechCrunch and Engadget and then target specific-to-34-aged 18 men who are into fast cars for these sites.

Today, most ad purchase is done on a basis of sale auction, drives to the low price for publishers and deals with all the ad inventory the same.It is publicité.Glam products online CEO Samir Arora wants to create a heap "listens" inventory ad associated with high-quality publishers.Targeting 'tech' accessed, for example, is more logical when they read on technology gadgets and technology news when they download Facebook photos.

As it has tested this fate, Arora also discovered something else which is quite intéressant.Il there was a gap between optimized search sites (media request code) and brand sites print: "one thing that we found was that the higher a site has been optimized for SEO, more time spent on it - more value for referencing and already advertising the value of brand advertising.

At least, is the story that he vend.Il will resonate with publishers and media buyers?


View the original article here

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