MyShape which operates a custom clothing for women in MyShape.com, shopping site won a round of funding of $5.5 million from Draper Fisher Jurvetson, Draper Fisher Jurvetson Growth Fund and Yosemite Capital investors. Startup raises now total $ 28 million.
MyShape uses its proprietary technology ShapeMatch to match women with elements that correspond to their personal actions, the shape of the body, fit and style preferences.
Los Angeles business also comes to launch a newly designed website, featuring improved navigation and customization features.
MyShape was founded in 2006, says it plans to use the funds to grow operations, develop its personalization technology and build its assortment of products.
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