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Monday, 11 October 2010

Can You Be Your Own Internet Marketing Specialist?

The role of an internet marketing specialist is to drive traffic

to a website and to assist with the improvement of conversion

rates - converting website visitors to buyers. Some individuals

are good at driving traffic and others are good at creating web

copy that closes sales. In order to be a full-service internet

marketing specialist, you really have to have the skill to do

both because enormous amounts of traffic doesn't matter a bit if

that traffic does not result in revenue.

Even so, different people have different talents and one person's

gifts may complement another's. So, if you have strong skills in

one area and not the other, you may need to work with an internet

marketing specialist whose strengths compensate for your

weaknesses and vice versa. Sometimes an internet marketing team

achieves much more than any internet marketing specialist could

do alone.

Specific tasks that an internet marketing specialist or team of

internet marketers engage in to accomplish the two main purposes

of internet marketing - driving traffic and closing sales -


1. Brainstorming

2. Market research

3. Identification of target markets and niche markets

4. Competitor analysis

5. Development of products and services

6. Creation of a unique selling proposition

7. Keyword research

8. Identification, analysis and selection of marketing


9. Budgeting

10. Strategic planning and setting of milestones

11. Creation of marketing materials including sales copy

12. Website development

13. Administration of the internet marketing plan

14. Analysis of the effectiveness of the marketing program

15. Continual strengthening and improvement of the marketing

plan and marketing program

Effectively addressing all of these tasks that are necessary for

productive internet marketing really requires quite a vast skill

set. Everybody has strengths and weaknesses in various areas of

internet marketing. It is ideal if you have an internet marketing

team made up of individuals that are internet marketing

specialists in all of these areas; however, reality is not always

ideal. Because it is rare for any one individual to be strong in

each of these areas most people need professional assistance from

an internet marketing specialist with one or more of the internet

marketing tasks.

If you work with an internet marketing specialist or a team of

internet marketers, it is vital that everyone on the team

communicates clearly and effectively. With clear communication

the results from specific internet marketing tasks can be

integrated to create a strong, effective internet marketing

program that produces significant results in regard to driving

traffic and generating revenues.

In order to determine whether or not you are capable of being

your own internet marketing expert rather than contracting your

internet marketing tasks to an internet marketing specialist or

an internet marketing firm, do an honest analysis of your skills

as they relate to the fifteen internet marketing tasks mentioned

previously. In reviewing them, you are sure to find some that you

feel confident about and some that cause uncertainty. If you are

not comfortable with your own internet marketing knowledge and

skills, you may choose to hire an internet marketing specialist

to complete the tasks you are uneasy about, or you may choose to

pursue training or education to enhance your knowledge of

internet marketing and strengthen your own skills.

With desire, drive, time and perseverance, just about anyone can

become an internet marketing specialist. To be an effective

internet marketing specialist you must be willing to learn from

others as well as learning from your own mistakes. As you gain

experience in internet marketing, you will naturally develop

expertise and as time marches on you will undoubtedly feel more

comfortable with tasks that seem complex at first and you will

definitely gain self-confidence as you experience the positive

effects of your internet marketing efforts.

Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at


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