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Tuesday, 2 November 2010

Apple 3D massively has the ad spending in 2010, but Sales Grew even faster

Earlier today, form 10-K for Apple was released for the year 2010. Long document is full of tidbits about the State of affairs of Apple. One thing to note is just how Apple match up to their advertising spending by 2010.

By 2010, company advertising expenses were $ 691 million. It is $ 501 million last year. And this is the first huge jump for Apple, in recent years. In 2008, for example, they spent $ 486 million. And in 2007, they spent $ 467 million. In other words, previous years, the implementation in advertising spending was approximately $15 to $ 20 million.This past year? A jump of $ 190 million.

But what is pretty incredible, is that despite this ramp huge place, Apple continues their tendency to decrease the percentage of revenue spent on advertising.While spending was $ 691 million this year, total revenues were more 65 billion for Apple passed to approximately 1% of their income on this subject .the ' last year, this percentage was 1 37.En 2001, it was 5 percent.

So even if Apple is ramping up ad spending, they bring you much faster money so the overall percentage of the money they are spending keeps getting less and less.

And $ 691 million may seem like a huge sum of money, it is still less than half of what Microsoft devoted to advertising year dernier.Et is lower than that Dell has spent the last year.

So what Apple spend that extra $ 200 million on? they do fall, but you can bet a bouquet was their new category: iPad.Et these great ads Don Draper-like iPhone 4.

[image: CGA]

View the original article here


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