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Wednesday, 24 November 2010

Lockerz sFund-Backed Wants To Be A Social Commerce Destination for young adults

While the social network commerce Lockerz has been flying under the radar, startup has quietly could raise much impressive funding and accumulated nearly $ 18 million members after having been open to the public for less than two years. Lockerz raised a total of $ 30 million more recently all the $ 18 million from Kleiner Perkins newly launched sFund. John Doerr as Bing Gordon to sit on the Board of Directors of Lockerz.

Social commerce platform Lockerz revolves around the idea that influencers to a social network can become brand advocates and content and affect the behavior of their amis.Lockerz is intended primarily for men and women between the ages of 13 to 30, try to build a community of tone and accentuated who love to shop, play and connect to the Web.

Lockerz offers incentives such as the possibility to earn discounts on trademarks to encourage users to share content on the site. Members earn "Pointz" watch videos, listen to music and inviting friends.pointz can then be used lower the price of the goods on the site.Utilisateurs can also win "Decalz" for sharing (similar to badges). New launch of shops every Tuesday and brands such as 7 for all mankind, Alex & ani, beautiful, rock & Republic, Matt Bernson Quiksilver, Nintendo, Xbox 360 feature.

Founded by Kathy Savitt, a former exec Amazon and American Eagle Outfitters; Finally, Lockerz wants to be the go - to for teens and young adults-commerce site.An interesting part of social growth startup is that it has no connection with Facebook.Savitt says they seek in connection with Facebook, perhaps by application Facebook, but this growth seems to do very well with the social network.

Lockerz started with 50 College children who have been friends and family of Savitt and her two daughters and is passed to 17.5 million users in less than a site an.Le gets slightly less than 1 million unique visits per day (according to Google Analytics).

Social commerce is certainly hot these days, with social networking and commerce sites just throw their hat in the ring with various products and acquisitions.Mais Lockerz was able to acquire a viral response to a subset of users, which is impressionnante.Il would interesting to see if the startup can continue its ascent.

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