In collaboration with Developer Conference company, PayPal has announced a series of news and product releases this week, including a new product of micropayments and an application platform for enterprises. But nestled in a press release was another piece of news from PayPal potentially enormous. PayPal has just released a new version of its popular iPhone application that allows users to find businesses near immediate location who accept PayPal as a form of payment. Launch of San Francisco at the outset, the feature encourages merchants to draw near to clients in their stores displaying the application as an incentive for customers to visit their corporate promotions and offers.
Customers can search by category, location and find and selected stores, services or offers spéciales.Les users can pick up the goods or services in person, but pay the merchant in their APP PayPal users can also use tags to Bling Nation, a startup that has established a partnership with PayPal mobile payment starting chip allows to deduct funds from a PayPal account.
A large around using PayPal merchant outlets is the ability to offer treats it as an incentive to buyers drive to a store or restaurant. Whether resembling General day-to-day transactions or just ordinary coupons, there is no doubt that processes help drive online sales for offline.
President of PayPal Scott Thompson says TechCrunch (see video below) that finally the local feature will be "Ubiquity," which means that you can access these lists of merchants and pay with PayPal, where you are in the world.Local is one of the key elements of the future strategy of PayPal, says Thompson.Il believes that a world becoming more connected, eventually all local merchants accept PayPal as a payment for purchases in the store option.
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