At the beginning of this year, I was very excited. You will see the launch of Google for one of Nexus, event they clearly one thing: they went directly after the carrier dominant lock plug-in model that all prisoners in the U.S. in the years captivity. Then Google anchor. And now things get as bad as they have ever been. At least that Apple had the cojones to do what Google would not, that is.
To be clear, today Stacey Higginbotham of GigaOM report is not on the United States.It notes that Apple is working on the side of the card manufacturer SIM Gemalto to make an integrated hardware SIM card which can work with several carriers throughout Europe .essentiellement, this would jump from carrier to carrier like a better deal along or travelling without having to Exchange SIM cards customers.
The thing is, in many European countries, it is not already almost the problem is with the United States, because the market is much more concurrentiel.Mais here is the key to all this Higginbotham.
Then clients will then be able to choose their carrier to purchase on the website of Apple or the retail store or buy the phone and lift the handset and executed by a download to the Bank of APP as opposed to visit a store or by calling the carrier carrier.
Sounds familiar?
This is almost exactly what Google's plan was to sell the Nexus origin. They have created an online store where customers could choose their phone, their carrier and plan. Of course, launch, Google had a Nexus with T-Mobile onboard. But they noted that soon other carriers such as sprint and Verizon would be on board as well. That has never happened.
It is true that a nexus did not sell well in this way. But the reality is that it was necessary to carriers.Google's original plan was to sell a Nexus for $99, unlocked, on their website, we have entendu.Je repeat that: $99.Unlocked. But when they run this idea by carriers (which they had to work with because they control the networks, they need, remember) told them to go to hell.
And so what we have achieved a Nexus one you could either buy unlocked for hundreds of dollars - which essentially no one has. Or a carrier subsidized.Just like the good old days.
When a nexus will sell on their site, other partners reached carrier on the completely a Nexus (probably patting themselves on the back as they have done) .and Google stopped selling the idea to pecifies consommateurs.En of any blow to the face of Google.
They should have blocked their rifles, sold a Nexus that they voulaient.Et carriers screw themselves. Of course, they had that Google had the relationship relaxes with the carriers they now enjoy. This bet could have risked the success of Android. And Google was not willing to go.It was a manoeuvre Intelligent Enterprise, but it sucks for us consumers.
Enter Apple.
The company has demonstrated repeatedly and repeatedly that they don't which they piss to push their own programme.Ce program includes create the best possible experience for consumers.A large part of that sector of cellular telephony could be allowing customers to buy a phone and select carriers based on who has the best offers and options.
Obviously, not was the case with Apple at the United States as they have been exclusively linked to a carrier AT & T.But it is about to change.And this time spent AT & t was not a total quantity of déchets.Ils could not build themselves literally nothing in a force to be effective with the mobile space.The iPhone is now far more important source of revenue Apple.And customers of all carriers require the phone come to their network.
Apple is now able to make the main problem with the United States geste.Mais is that carriers run on networks powered by different technologies.Ce is not the case in Europe, so it makes sense to start it with carrier-murder SIM, while transitions U.S. LTE technology much more universal are to come.
And let's not forget a huge part of this équation.Apple, unlike Google, runs their own détail.Centaines of eux.Dans stores world. can we doubt that the iPhone would still be a massive success if it was only sold in their stores and Web site? if they do, they are stupid.
If Apple is absolutely at home that Google could not step ne.La question, they would really willing to possibly alienate their carrier by screwing them partners most? again once the iPhone is the biggest company of Apple, but it is largely through grants that the carriers, the payer.Apple risk that?
It seems that we can find shortly.
[photo: flickr/protohiro]
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